News
CONTACT: Patricia Pérez
Work: (626) 403-3200 ext. 214
Cell: (626) 390-6444
VPE PUBLIC RELATIONS WINS DOS Y DOS ACCOUNT
Los Angeles, CA (April 27, 2010) -- VPE Public Relations was
recently named agency of record for Dos y Dos, a live-action
television series recorded in Spanish and English for children ages
two through seven. Dos y Dos is produced by the Latin American
Multimedia Corporation (LAMC).
“We are very excited about this partnership with VPE. It will allow
us to expand our business to the Americas and become the leader in
providing responsible television for children,” said LAMC’s
President, Everett R. Hernandez, Jr.
Dos y Dos, which recently won two Parents Choice awards and a
Parents Television Council Award, incorporates music, dance and
learning in both Spanish and English. The five Dos y Dos characters
interact with the TV audience and the Imagination Room where fantasy
characters come to life. Through its appointment by LAMC, VPE Public
Relations will work to increase and generate awareness of the Dos y
Dos brand and its multiple properties to international audiences.
Along with the TV programming, Dos y Dos properties include music
CDs, DVDs, merchandising, books and live performances.
“The timing is perfect for Dos y Dos. Hispanics are the largest
minority group and account for 25 percent of children younger than
five in the United States,” said VPE partner Patricia Pérez. “Plus
many parents want their children to be bilingual and this
transcultural program helps children learn both English and Spanish,
a great combination.”
Debuting in early October 2009, Dos y Dos airs in 47 cities across
the U.S., including 19 of the top 21 Hispanic markets. In the U.S.,
the show can be seen every Saturday and Sunday morning on LATV (the
Latin American Television Network). Dos y Dos has begun an
International deployment and will begin airing in Puerto Rico this
May (Telemundo) and in Ecuador toward the end of 2010.
About Latin American Multimedia Corporation
Headquartered in San Diego, California, the LAMC is comprised of
a TV production division, a music publishing division, and a
children's book division. The LAMC currently produces Dos y Dos and
through its music division, "Puzzle Tone," publishes and distributes
music created for the television show. For more information:
www.dosydos.com
About VPE Public Relations
VPE is a multicultural communications firm representing
corporations, foundations and nonprofits. Established in 1988, VPE
is consistently ranked by the Los Angeles Business Journal among the
20 largest independent Los Angeles-based public relations agencies.
It is currently ranked as one of the nation’s largest Hispanic-owned
public relations agencies. For more information:
www.vpepr.com
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