Hispanic Snapshot The national Latino market is one of the fastest-growing sectors of the U.S. economy that influences all aspects of American culture and lifestyles.   Some of the key economic and demographic indicators of the market are: In 2004, the country’s estimated 40 million Hispanics are spending nearly $700 billion on goods and services. If this country’s Latinos were a nation, its gross domestic product (GDP) would rank ninth in the world, just below Canada. By 2008, researchers predict that Hispanics’ buying power will be about $1 trillion per year, representing an astounding growth rate of over 450 percent since 1990. Latinos are the largest and youngest ethnic minority group in the United States. By 2050, one of every four Americans will be Hispanic, a number that will exceed 100 million.  VPE Public Relations Consumer Strategies Group can help you reach this viable and dynamic marketplace with smart, creative ideas and PR strategies.