Target

Thanks to the sponsorship of Target Stores, millions of Americans are experiencing the colorful vibrancy of Chicano art through an exhibition currently touring the country as part of a 5-year, 15-city journey. Chicano is a dual art exhibition of some of the most noteworthy works of the genre assembled by actor Cheech Marin, combined with a hands-on interactive multimedia exhibition about the Chicano experience in the U.S.  VPE is responsible for all media relations surrounding the exhibit as it tours the country.  VPE also assists Target with other projects serving the national Hispanic market.