McDonald's   www.mcdonalds.com Since 1992, VPE has played an instrumental role in strengthening McDonald's standing as the favorite quick service restaurant of Hispanic families.  VPE works hand-in-hand with the company's Communications and Marketing departments to adapt national initiatives in a meaningful way to the Hispanic market.  Examples of successfully executed assignments include national concert tours for artists like Enrique Iglesias, Alejandro Fernandez and Molotov; major events like Fiesta Broadway and Calle Ocho; national promotions like Monopoly and Happy Meals; corporate responsibility initiatives like Go Active!; and sporting events such as World Cup, Olympics and All-American basketball.  VPE has also worked closely with Ronald McDonald House Charities in establishing its HACER Scholarship Program as the country's largest serving Hispanic high school students.