Fox Sports Americas Recognizing the Hispanic market’s voracious appetite for sports, VPE helped launch one of the country’s first dedicated Spanish-language television networks, La Cadena Deportiva in 1994.  The network later became known as Fox Sports Americas, providing a steady menu of sports programming that Hispanics love best.  VPE coordinated a national media relations campaign targeting consumer and trade media that successfully launched the network, and has coordinated other programs since then supporting special programming.